LE MARS, Iowa (KTIV) – Iowa Gov. Kim Reynolds made a special stop in the Ice Cream Capital of the World Wednesday morning to celebrate a very special week in Le Mars.
The annual Ice Cream Days celebration kicked-off Wednesday with the grand re-opening of the Wells Visitor Center and Ice Cream Parlor.
But Ice Cream Days is extra special this year because the town is celebrating its 150th birthday.
The new parlor features interactive exhibits highlighting the history of Wells and how it came to be.
Mike Wells, Chief Executive Officer of Wells Enterprises Inc., says the redesign of the parlor is about much more than serving ice cream.
“To look at the 106 years of heritage and find a path forward for the next 100 years. Reinvisioning this parlor and creating an opportunity to do more than just serve ice cream, but to really pay homage to the heritage of our community and the heritage of the family business was an important part as we look forward,” said Wells.
Wells says his vision for the new Vistors Center and Ice Cream Parlor is to attract 500,000 visitors per year, which would make the center the largest tourist attraction in the state, besides the Iowa State Fair.
The goal is a little more than double the number of average visitors per year to the Ice Cream Parlor.
Iowa Governor Kim Reynolds says having a tourist attraction like the parlor is essential for the economy in Iowa.
“Anytime you can draw attention and they realize what a great community we have here it helps people think there are jobs available all over the state of Iowa, we have an economy that is diverse and growing, and we’re constantly looking for workforce so the more people we can get here and really demonstrate the amenities and the great things we have to offer in the state of Iowa it helps us keep them here,” said Reynolds.
The visit coincides with the beginning of Dairy Week in Iowa.