SIOUX CITY (KTIV) -- Retired and legendary KTIV Farm and Business Director Bruce Scheid has died after a battle with pancreatic cancer. He was 74.
For 37 years, Bruce Scheid was the face and the voice of farm reporting in northwest Iowa, northeast Nebraska and southeast South Dakota.
He was on the Sioux City television airwaves longer than any other reporter. After a 5-year career in the U.S. Army that included duty in Vietnam, Scheid came to work for KTIV in 1970.
His distinctive voice, rugged looks and rock-solid reporting earned him the admiration and respect of viewers and newsmakers alike.
He covered all news stories, big and small but his specialty was agriculture, a natural fit for this ex-farm boy from Iroquois, South Dakota.
Over the years, there were many accolades and awards recognizing his excellence in ag reporting. Back problems forced Bruce to retire in 2007, about 10 years sooner than he wanted to.
Bruce, a Vietnam War veteran, was recently featured in our special program on Siouxland Freedom Park, in South Sioux City. He shared his memories of two young men, from his hometown, who were killed in the war, and how he thinks about them often.
Bruce also served 22 years in the Iowa Air National Guard at Sioux City's 185th.
His funeral service was Thursday, June 3 at St. Thomas Episcopal Church in Sioux City. You can watch it on Facebook here.
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